Youth Marketing is a phrase used in the marketing and advertising industry to describe activities to communicate with young people, typically in the oldness range of 12 to 34.
The youth market is critical thus like the youths’ buying potentiate and their predomination on the spending of family members. Here at Roi Strategy Consultants, a leading branding company in Singapore, we help businesses come rise with suitable branding and marketing strategies targeting this market to better achieve the limit profit possible.
Youths often set trends that are adopted by other demographic groups and there is now an increased usage of social media by this demographic group. Below is a diagram to dramatic the extensive reach of social media such as Youtube and Facebook to the Singaporean youth market, which is double the amount as compared to the Straits Times.
We at ROI ruminant that using companionable media to strike relevance with the prime is encouraged, especially in marketing. In order to do that, there are binal points to note.
1) Identifying community “passion”
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. It focuses on the needs of existing customers, which is defined as likeness “passion”.
ROI, beast an experienced media agency in Singapore, will be able to help businesses identify targeted customers’ top most needs and come up with marketing strategies to decussation these needs, reciprocally with effective try of media tools.
2) Selecting an online persona
We at ROI feel that nowadays, online marketers are using buyer personas, which are fictitious characters that reflect various user types within their quota demographic. This is to effectively reach newly and existing customers.
Similar to a marketing persona, creating a exploration persona helps marketers to accurately brand their target customer base, to understand how users are actually searching for their business online, ultimately driving higher conversion.
ROI, as a business consultant in Singapore, we tin help businesses by suggesting strategic business unfolding plan to mastermind decisions about a service, product or interaction space such as features, interactions et alii visual intention of a website, in accordance with market segmentation.